A freelancer creative & firm believer in the fight. Keeping it simple. Being obsessive over craft, making it personal and giving a shit. I'm curious, empathetic, rigorous, and experimental. I appreciate a holistic way of solving design problems in collaborative teams. I like accelerated methodologies. Thinking quick, rapid prototyping, and learning through testing but not discounting a designer's intuition.
I seek to learn what works and do more of it. Learn what doesn't and change it. As a designer, I seek to own creative excellence at every touch-point. I'm a passionate student of real-world design, users, consumers, trends, competitors and culture. Through listening, learning and mining insights, I fight for work that directs my client's brand into amazing places.